Time passes by quickly, doesn’t it? The most wonderful time of the year is around the corner. Fancy decorations, exciting festive discounts, and product promotions, that’s what the festive spirit of Christmas is all about. But, this year, why not we take it a notch higher by adding some Christmas energy to your social media.
Christmas not only happens to be the ideal time for new brands to make their appearance in the world, but it also happens to be the perfect time to reconnect with existing customers.
A numerous lot of Christmas campaigns and promotions happens over social media every day. In fact, people generally gear up for such products and services to celebrate the festival in a grand way. After all, we always save up for the festive season shopping, right?
If you haven’t planned your social media marketing strategies for Christmas and are looking for a few easy ideas to promote your brand, you have come to the right place. Follow the easy tips listed below to come up with some festive social media strategies.
When it comes to sprinkling some Christmas spirit on your social media, you need to give some attention to your website and products. Enhance your social media profiles with festive-inspired text and visuals that will gain the attention of customers. If you have special Christmas offers, you can even have them highlighted on your cover photo.
Get a customized image for your brand as it will prove to be more effective than usual images. For instance, if you offer gifts, then your cover page should focus on customized goodies for Christmas. You can even get some posts made in red and green colour to portray the spirit of Christmas.
Christmas is about Santa Claus and Santa Claus is all about secret gifting. Become a Santa Claus to your customers this year and make a few of their wishes come true. The main idea is to organize some exciting giveaways and prizes for your customers by encouraging them to take part in competitions.
There is nothing better than free gifts during Christmas. Announcing free giveaways are found generate high brand-user engagement, boost follower count, and increase like and shares. If you wish to increase your follower base specifically on Instagram, you should plan to conduct giveaway on Instagram as a social platform.
Blogs are your catch if you already have a successful online presence. People love reading blogs on festive décor, gifts for friends, festive ideas, and festive shopping ideas and other related subjects. No matter how much cliched you find such topics to be, some avid readers wait for articles from successful brands with ideas and easy tricks.
So, roll up your sleeves and get to designing posts explaining gift wrapping techniques, house décor, Christmas cakes, selecting gifts for friends and family, etc. Also, try designing a printable guide or infographics to let your post stand out in the crowd.
The next thing you do is create a social media hashtag campaign for your business and promote it on all social media platforms. Make sure you share your hashtag with your customers and also encourage them to include your brand hashtag in their posts whenever they share anything related to your brand and products.
Furthermore, find a great social media aggregator tool and aggregate the hashtag integrated with user-generated content or posts of social media. Embedding the feeds on your website not only help display it to your users but also increases engagement on your website.
Throughout our time in the digital marketing industry, we have found that the most effective social media marketing campaigns are target specific or area-based. You can choose to send an email with special offers restricted to a specific geographic location, but make sure you don’t go for a broad location.
Additionally, when offering location-based offers, you must make sure that the offers you provide are current.
Now that we have walked you through the 5 easy social media marketing ideas to promote your brand or business this festive season, it’s time you try some of them out. However, if you don’t have enough resources, or time to carry these out, don’t worry!
We are here to make the job easier for you. Just reach out to us and our expert digital marketing team will help kick-start the jolly season of festivities.