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8 digital marketing ideas during covid-19

The government and public health officials have taken forceful action to slow the spread of the coronavirus pandemic. Nearly every individual and organization now feels the impact, the impact is felt globally.

At the time of a pandemic, the marketing budget is often the first thing to go, but it shouldn’t. At these times, keeping your customers informed and engaged is most important than ever. However, businesses need to design a plan to find new ideas to communicate during this time.

Here are latest 8 digital marketing ideas during COVID-19 with long-term benefits.  

1. Find Alternatives to Live Events switching to webinars

  1. Host a virtual trade show, or a webinar.
  2. Record your speech as a video and share it with everyone who planned to attend.
  3. Invite speakers to record their talk as a video or guest blog post.
  4. Reach out to the media contacts with exclusive announcements you were planning to unveil during a live event.
  5. Engage with social media influencers who will spread the word for you.

2. Grow your presence through owned media

  1. Pay particular attention to your owned media, be it blogs, emails, or organic SEO.  
  2. Do a few key-word analysis at the most searched phrases in your field and its programs. Add that key phrases into the content material you create.
  3. Take advantage of the fact that people are at home. They are online by keeping them busy through email campaigns. If you don’t already have one, now is a great opportunity to create a strong content marketing plan.

3. Improve Your Site’s SEO

  1. Find appropriate keywords with good search traffic potential.
  2. Create and advance pages for search engines and users alike.
  3. Make sure your website is reachable to both humans and bots.
  4. Relevant links to be built from other high-quality websites.

4. Pay-Per-Click (PPC) Advertising may be a Smart Move Right Now for Most of the Companies.

Majority people are in front of their screen. Thus, it’s a great opportunity for businesses to use  PPC services to connect with their customers and gain a competitive advantage.

It’s a great chance to save some money on your digital marketing budget. On average, CPS have decreased by 6% across all verticals since last week. According to Thrive senior PPC manager Jacob Wulff CPC is likely to continue to decrease in the coming week.

Reducing the amount of money an advertiser pays a publisher for every ad click. This allows your company a second chance to reclaim market share that has been lost as a result of others pulling back during this period.

5. Ensure Your Business is Found Online

  1. We’ve all reduced our travel and are staying indoors.  At rare times when we do leave our house, we’re looking for nearby destinations for services and supplies. So you want to make sure your business is using local SEO strategies . By this your website get optimized for “near me” searches. 
  2. You want customers in your geo region to be able to easily find you online so they turn to you first. 
  3. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families. 
  4. Another way to boost local SEO during this time is the importance of adding positive reviews. 
  5. During the pandemic, online reputation management is as important. Because this is a great time to really connect with your target audience during a chaotic time. To provide the right service or product for people during a stressful time like this, when they need it most during pandemic is likely to be rewarded with a glowing review. 

6. Use the current Circumstances to create better offers to attract your customers

Successful marketers move swiftly and adapt to the circumstances. There is a little chance for consumers to want your products at the moment. Hence go ahead create offers that are interesting people in this situation.

Plan the pricing logically according to the lockdown situation. Don’t forget offer deals as per customer requirements, wants, and needs.

7. Update and Optimize content you’ve already created

There are plenty of reasons your content didn’t do well as it could have the first go-around. Between publishing instances to social attain to focused keywords, plenty of things pass into what makes a submit profitable while published. The desirable information is that your present content material may be fast and effortlessly up to date move greater traffic, conversions, or even customers.

You need to expand, consolidate, refocus & categorize your content. Then publish it to reach your targeted audience. Utilize all this lockdown time to re-optimize your website.

8. Use Social Media to stay connected with your customers

People use their social media accounts more than ever during such lockdowns. This is particularly the case if they are scared or uncertain about what is going on around them. During such times social media is one of the most significant forms of communication.

Internet usage has increased dramatically over the last two months. While part of this is people turning to Netflix and the other streaming networks. When locked-down, much of it is done for communication purposes. And social media is now a preferred form of communication for most people.

People might not be considering being near their hairdresser or taking their vehicle in for a service. They might not be allowed to reserve a takeaway or visit a bar. But they may nevertheless be inquisitive about you.

They will take specific note of beneficial and attractive content material you can share. They are probably to keep in mind your name, even though they’ve by no means used your offerings before.

This is all about how to drive traffic to your website using social media. Above digital marketing ideas during COVID-19 are simple ways to generate social media traffic easily. Now encourage more people during this lockdown to use/buy your products by doing advertising strategically well. 

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