The government and public health officials have taken forceful action to slow the spread of the coronavirus pandemic, nearly every individual and organization now feels the impact, the impact is felt globally.
At the time of a pandemic, the marketing budget is often the first thing to go, but it shouldn’t. At these times, keeping your customers informed and engaged is most important than ever. However, businesses need to design a plan to find new ideas to communicate during this time.
Here is how we can do it.
Majority people are in front of their screen, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage.
It’s a great chance to save some money on your digital marketing budget. On average, cost-per-clicks have decreased by 6 percent across all verticals since last week, according to Thrive senior PPC manager Jacob Wulff and CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.
Successful marketers move swiftly and adapt to the circumstances. There is a little chance for consumers to want your products at the moment. Hence go ahead create offers that are interesting people in this situation and plan the pricing logically according to the lockdown situation and offer deals as per customer requirements, wants, and needs.
There are plenty of reasons your content didn’t do as well as it could have the first go-around. Between publishing times to social reach to targeted keywords, a lot of factors go into what makes a post rewarding when published. The good news is that your existing content can be quickly and easily updated to bring in more traffic, conversions, and even customers.
You need to expand, consolidate, refocus, categorize, and then publish the content to reach your targeted audience. Utilize all this lockdown time to re-optimize your website.
People use their social media accounts more than ever during such lockdowns. This is particularly the case if they are scared or uncertain about what is going on around them, during such times social media is one of the most significant forms of communication.
Internet usage has increased dramatically over the last two months. While part of this is people turning to Netflix and the other streaming networks when locked-down, much of it is for communication purposes. And social media is now a preferred form of communication for most people.
People may not be thinking about being close to their hairdresser or taking their car in for a service. They may not be allowed to order a takeaway or go to a bar. But they will still be interested in you. They will take particular notice of useful, engaging content you may share, and are likely to remember your name, even if they have never used your services previously.
Do use Social Media platforms to get traffic and encourage more people during this lockdown to use/buy your products by advertising your brand strategically well.